Kenya
Commercial Bank, renowned for its diversity and growth in the Region is currently
strengthening its support for group operations and business with the aim of
maintaining Best Practice whilst also responding to the growing Business needs
to support internal and external Customer Service delivery objectives and
increase shareholder value.
To this end the following challenging positions have arisen and candidates with the requisite competencies and qualifications described below are hereby encouraged to apply.
Brand Manager, Personal Banking
Job Ref: MKT 03/2012
The Position:
Reporting to the Marketing Manager Retail, the role is responsible for the articulation of marketing roll out plans and the subsequent successful rollout of the same in conjunction with the respective Business Units as assigned.
Key Responsibilities:
To this end the following challenging positions have arisen and candidates with the requisite competencies and qualifications described below are hereby encouraged to apply.
Brand Manager, Personal Banking
Job Ref: MKT 03/2012
The Position:
Reporting to the Marketing Manager Retail, the role is responsible for the articulation of marketing roll out plans and the subsequent successful rollout of the same in conjunction with the respective Business Units as assigned.
Key Responsibilities:
- Planning -
Development and implementation / execution of marketing plan for Personal
Banking.
- BU Engagement - Work
closely with the unit heads, product development team and sales teams to
stay abreast of operational capabilities.
- Campaigns/Promotions
- Work with partner agencies/suppliers to ensure timely execution and
performance tracking of promotional projects and campaigns.
- Project
management - Coordinate partner agencies and suppliers to execute product
activations for Personal Banking products effectively within set
timelines.
- Market
Intelligence - Track and analyze assigned product performance through
sales numbers and value, Monthly SOV and Monthly competitor advertising
and industry trends, and in turn prepare monthly reports.
- Sales team linkage
- Work closely with regional sales teams and branches to ensure sales
support at different marketing activations.
- Procurement and
Merchandise Management - Liaise with Procurement to ensure correct
specification and ordering of merchandise and suppliers sourcing in
accordance to budget and business needs while maximizing savings through
effective negotiations with service providers.
- Budget
management - Monitor budget expenditure and ensure timely preparation of
invoices, PO’s, payment.
The
Person
For the above position, the successful applicants should have:
For the above position, the successful applicants should have:
- University
Degree in a business field/Equivalent.
- 1 year
management experience in a marketing role or managing an agency
relationship in an organization.
- Knowledge of
sponsorships and negotiations.
- Knowledge of
competitor modeling and consumer insights.
- Experience in
current marketing trends.
- Proven
experience in research applications.
- Experience in
positively engaging with stakeholders.
- Excellent
analytical skills.
- Computer
literate - in particular competence in MS Office applications.
- Planning &
Organizational skills.
- Ability to work
effectively under pressure and tight deadlines.
The
above position is a demanding role which the bank will provide a competitive
package for the successful candidate.
If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level, e-mail address and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke
To be considered your application must be received by 27th January 2012.
Only short listed candidates will be contacted.
If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level, e-mail address and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke
To be considered your application must be received by 27th January 2012.
Only short listed candidates will be contacted.
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